Sicily Boutique Coffee
Sicily Boutique Coffee is the exclusive limited-edition artisan coffee collection that Morettino dedicates to Sicily, its culture, flavors and aromas. Precious and colorful gift boxes and soft packages of freshly ground coffee are the main characteristics of the collection that underlines the strong bond between Morettino and its land
“I Pupi siciliani”
The Sicily Boutique Coffee – I Pupi siciliani line is a tribute to the Sicilian puppet theater, a UNESCO World Heritage Site. The project sees the collaboration of the Antonio Pasqualino Puppet Museum in Palermo, the most important collection in the world dedicated to the Opera dei pupi.
The stories of the Sicilian puppets are the result of the revisitation of the poems of the Carolingian cycle - among them the Chanson de Roland - of Orlando furioso and of La Gerusalemme liberata, combined with the stories of the paladins of France and the epic tales of the Crusades and battles against the Mori.
With the limited edition of "Sicily Boutique Coffee – I Pupi siciliani" Morettino has created precious packages conceived and designed by Palermo designers, which narrate the Puppet Theater through the deeds of the main protagonists: Charlemagne, Orlando, Rinaldo and Angelica. Orlando and Rinaldo are the knights of Charlemagne, each other cousins and rivals for the love of Angelica, the beautiful princess of Cathay, object of desire of the paladins of France.
In the tradition of the Sicilian puppet theater, each puppet has its own iconography, characterized by certain colors and stylistic details different for each character, which allowed the public to easily identify each paladin during the shows. There are two most important puppet schools, the one from Palermo and the one from Catania. In the decorations of the limited edition Sicily Boutique Coffee Morettino has chosen to represent the iconography of the Palermo Puppet School. Morettino's "coffee paladins" take on a modern guise, which recalls Pop Art, while respecting the dictates of the iconography of the Palermo school.
The project was created to celebrate two icons of Sicilian culture in the world: the Opera dei Pupi and coffee.
Sicily, in fact, has played an important role in the spread of coffee in Europe over the centuries: the Arabs first brought the "Wine of Allah" to the island, while it was Procopio Cutò from Palermo who founded the first café in Paris in 1686. In addition coffee, especially the one prepared with a moka, is a real ritual in Sicily, a symbol of sharing and conviviality famous throughout the world.
For this reason, inside the Sicily Gift Boxes there are also Moka pots, an invitation to rediscover slowness through a ritual made up of ancient and familiar gestures.